The CeBIT show was truly a spectacular event. I would compare it to the Comdex show of years ago. It was largely IT focussed, with many things being split off into separate shows now. This included:
- embedded systems totally moved to Embedded World
- consumer electronics largely moved to a Berlin show
- competing Auto electronics shows
- competing industrial shows
The coolest things for me?
- 3D Plasma TV - not shabby, good view angle
- Lane change and wander warning electronics for cars
- A rack of Sun servers (complete rack, 19" style) running on 1095-1097W ... thank multicore.
- Low cost bluetooth chips from Korea ($4.80 USD in 10k without negotiation)
- 50 Chineese vendors charged for IP violations with a 5 year penalty in jail waiting for them!!!
I think trade shows are still fashionable in Europe - its too bad we don't have travel budgets for this in North America any longer. It was educational.
Wednesday, March 12, 2008
Embedded World 08
Embedded World 08 was an exciting event - many thousands of attendees, all major exhibitors and much more. There was exciting new technology too - PIC32 was being pushed along with new MSP430 solutions and new offerings from nearly all the microcontroller vendors including: Renesas, Fujitsu, Luminary, Toshiba, NEC, and many more. Clearly microcontrollers, DSCs and DSPs are still hot.
One of the most interesting things I saw was the Luminary products. They are going to challenge the traditional microcontroller vendors with Arm M3 Cortex designs (32 bit design) at 8 bit prices. It should be interesting to watch.
The most interesting part for us was the fact that nobody knows that there is a tiny tiny embedded Linux compatible RTOS called Unison or DSPnano that they could use in the microcontroller space where other solutions simply don't exist. The microcontroller vendors understand the need but the customers don't know there is a solution. That is our challenge.
And Elke Antonia Bergmann, thank you for the great job at the show! You're the best! Now how can I hire more people with this attitude?
One of the most interesting things I saw was the Luminary products. They are going to challenge the traditional microcontroller vendors with Arm M3 Cortex designs (32 bit design) at 8 bit prices. It should be interesting to watch.
The most interesting part for us was the fact that nobody knows that there is a tiny tiny embedded Linux compatible RTOS called Unison or DSPnano that they could use in the microcontroller space where other solutions simply don't exist. The microcontroller vendors understand the need but the customers don't know there is a solution. That is our challenge.
And Elke Antonia Bergmann, thank you for the great job at the show! You're the best! Now how can I hire more people with this attitude?
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