We've been working with Luminary for some time and I thought that I'd comment briefly on the acquisition by TI and the integration into the AES division.
Jean Anne Booth did a fabulous job getting Luminary to the point where others could see the real value of the approach that she promoted. First, many kudos to Jean Anne and her team for a successful startup!
Second, its interesting to note that integrating the tools approach and other software offerings are going to bring new approaches to TI. For a start, Eclipse is the main development environment for Luminary products with CS and Code Red for many users. Does this mean that the 430 and 280 families will get new OS and tools offerings based on Eclipse? We'll have to wait and see but I suspect so.
Third, it illustrates the fact that TI upper management failed to realize the potential of microcontrollers replacing boards and their potential in tens of thousands of applications in spite of the fact that they were in markets all around this. They have dominate cell phone offerings, significant motor control offerings and the 430 is a significant player in the DSC markets, but they didn't do a family for the more distinct consumer/home goods market leading to this purchase.
There is still unique niches developing each and every day. I must say that I think this is a great move for TI because it puts them in a broader niche further from DSP/DSC their traditional base and fits very well with other lines. This should be great for customers and prospects and TI.
Monday, May 25, 2009
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