At the Master's 2007 its clear that Microchip is continuing to execute on its 16 bit strategy for micro-controllers and digital signal controllers. The number of applications is staggering for me and the chip volumes that are being shipped as well as the revenue generation from this company is staggering.
It was only just over fourteen years ago that they were on the brink of insolvency. Since this time they have transformed their business to dominate the low end micro-controller business worldwide. They are now number one in both volume and dollars.
Four years ago Microchip added the 16 bit line of products and they are doing as well or better from their introduction as the original PIC. The scenario is exciting because they are delivering superior price performance at the lower end and dominating first on volume and then on overall revenue. Congratulations to all those hard working people at Microchip!
The fallout from this for multicore is a bit obscure, but I don't see why they aren't considering using multiple dsPICs in a single core for very low power higher performance applications. They are great engineers so look for this in a couple of years.
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